Here at our DC area Chevrolet dealer, we’re part of a family of dealerships that has been serving the area for nearly 100 years. We’re not the only ones with an anniversary coming up, though. While the Pohanka family of dealerships will celebrate a centennial in 2019, it’s 2018 that marks 100 years of Chevy trucks!
To lead up to this great celebration, Chevy has announced the launching of the Truck Legends program. This program, unique in its aim, is designed to reward the loyalty of customers while simultaneously celebrating the longevity of Chevrolet’s famous trucks.
Truck Legends has already opened to Texas residents, and will be rolling out to the rest of the nation later this year.
Chevy knows that the relationship between a driver and their truck is unique, as truck owners tend to depend on their vehicles in a way that not just any motorist can understand. As such, the longevity of these workhorses is especially important.
To celebrate these relationships, Truck Legends will be open to owners of Chevy trucks with over 100,000 miles on the odometer, as well those who have purchased or leased more than one new Chevy truck. If you’ve owned one of these trucks before and you’re eyeing a new 2017 Chevrolet truck at our DC area dealership, this is the perfect opportunity!
Members will be able to share their stories, as well as receive specials benefits like exclusive merchandise, tickets to events, and even sneak peeks of new vehicles! As Sandor Piszar, Chevrolet truck marketing director, says, “We know there is a story behind every mile, every truck and every customer. The Truck Legends program is our way of saying ‘thank you’ to our loyal customers, and curating some of their stories.”
To learn more about this upcoming event, as well as the latest 2017 Chevy trucks, don’t hesitate to contact Pohanka Chevrolet online or to call our team directly at (703) 968-6677 today!