The 2017 Nissan Rogue may be a one-of-a-kind crossover, but it’s certainly not the only rogue in the universe. In a galaxy far, far away, Rogue One: A Star Wars Story is bringing moviegoers an all-new glimpse of the Star Wars universe.
Our Stafford area Nissan dealership is thrilled that Nissan is one of just five global brands working alongside Lucasfilm Limited in a campaign to celebrate the new film’s release.
Of course, it doesn’t take a marketing expert to spot the opportunity to partner the 2017 Rogue and Rogue One based on their names. Believe us when we say, though, that this has opened the door to much more than just clever slogans!
The 2017 Nissan Rogue already brings Stafford area drivers at our Fredericksburg showroom an extensive redesign for the new model year, but the automaker’s partnership with Lucas Ltd. brings Star Wars fans even more to love. The Nissan Rogue: Rogue One Star Wars Limited Edition features exclusive Star Wars design elements and details, making it the first-ever production vehicle to feature Star Wars branding.
This industry first comes to drivers in either white of black exterior paint, with blacked out details and signature LED lighting. “Rebel Alliance” or “Galactic Empire” logo decals and Rogue One badging on the front doors add to the signature style. This Limited Edition will be contained to 5,400 copies—5,000 in the United States and 400 in Canada.
“The Nissan Rogue and the first Star Wars standalone movie share more than just a name. The Star Wars film franchise has pushed the boundaries of technology since the debut of the original episode nearly 40 years ago,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “Nissan is doing the same with its industry-leading cars, trucks and SUVs like the new Rogue–our most advanced Rogue to date–so it’s natural that the two join forces.”
To learn more about the 2017 Nissan Rogue, including the out of this world Rogue One Star Wars Limited Edition, be sure to contact us online or to call the Pohanka Nissan of Fredericksburg team directly at (540) 898-5200 today!