2017 Lexus IS Shows Dale City Area Shoppers a Spicier Side

By:

At our Dale City area Lexus dealership, we always love it when things get turned up a notch. Whether it’s under the hood of our favorite car or on our dinner plate, we’re firm believers that a bit of spice never hurt anyone!

Of course, we’re not the only ones who think so. Legions of fans swear by Huy Fong Foods’ most famous product: Sriracha sauce. We can’t say that we blame them, given how the distinctive sauce adds a burst of flavor to just about anything you could think to put it on.

Dale City area 2017 Lexus IS dealership

But what about a car? Sure, a non-edible 2017 Lexus IS at our Dale City area showroom may seem like a silly place to splash your favorite hot sauce. In the hands of the right custom shop, though, the idea isn’t quite as crazy as it sounds. It is, however, just as hot as you’d expect!

Exquisite Taste

As Brian Smith, Lexus vice president of marketing, points out, “The new Lexus IS is so hot, we decided to make it Sriracha hot, with all the custom details every Sriracha fan will appreciate.” To make it happen, Lexus teamed up with the West Coast Customs team, as well as Huy Fong Foods.

It was an exciting move for David Tran, CEO and founder of Huy Fong Foods, too. As he said, “I feel so humbled to see my Lexus and Sriracha friends’ love for my hot sauce. The Lexus Sriracha IS is really the perfect mix for a ‘hot’ and ‘spicy car’ – just the way I like it.”

2017 Lexus Sriracha IS custom edition

The custom 2017 Lexus Sriracha IS, which was unveiled at the LA Auto Show, sports a number of one-of-a-kind details. The paint job is noticeable immediately, with its fiery red hue, chili-inspired flakes, and bottle-inspired clear coat.

The interior features plenty of spicy details, too. A Sriracha-style steering wheel, “Sriracha Hot” climate control settings, and even a special driving mode tailored for faster gear changes and dynamic throttle mapping.

Of course, there’s plenty of excitement to be found behind the wheel of the stock 2017 Lexus IS, too! Schedule a test drive with the Pohanka Lexus of Chantilly team today by giving us a call at (703) 968-9100 or contacting us online.

New Lexus IS for sale near Dale City

Comments are closed.

Copyright © 2017

Entries (RSS) | Sitemap